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SOCCER STAR KAKA'S NEW GOAL FIGHTING HUNGER

Darfur refugee camp in Chad, on eastern side of Sudan border - 2004 © WFP/Boris Heger

At just 22 years of age, Brazilian football hero Kaka has been appointed a WFP Ambassador Against Hunger.








MILAN , November 30 - Brazilian soccer star Kaká, whose astonishing performances at the age of 22 helped AC Milan win Italy 's national championship last season, has been appointed WFP's youngest Ambassador Against Hunger.

Kaká, who was also a member of Brazil 's 2002 World Cup winning squad in South Korea/Japan, will use his profile as a successful international sportsman to help put the floodlights on global hunger.

”It's a real honour to help the WFP team rid the world of hunger,” said Kaká at a press conference in Milan 's San Siro stadium. “I owe a lot to soccer. Now I'd like give something back and bring hope to hungry kids less fortunate than myself.”

Working with WFP will not be the first time that the Brazilian international has come face-to-face with hunger. As junior player honing his skills at Sao Paolo Futebole Clube's celebrated soccer academy, the young Kaká grew-up with poor, undernourished children from the city's urban slums – each one dreaming of escaping poverty through soccer.

As the world's biggest food aid agency, WFP is playing a leading role in meeting the first United Nations' Millennium Development Goal for the 21 st century: halving the proportion of hungry people around the world by 2015. Brazil -- Kaká's native country -- is also at the forefront of a global campaign to put the fight against hunger at the top of the international agenda.

Hunger and malnutrition claim more than 10 million lives each year – more than AIDS, malaria and tuberculosis combined. It also stops millions of children growing to their full potential. Eradicating hunger is therefore key to global development.

”Soccer players are natural ambassadors. Their sport is the most popular in the world, crossing borders and uniting cultures. By visiting our projects and operations, Kaká can use his fame and talent to advocate a better future for the world's 800 million chronically hungry,” said John Powell, Deputy Executive Director of WFP's Fundraising and Communications Department, who officially appointed Kaká as an ‘Ambassador Against Hunger'.

The Brazilian international has already asked WFP to organise a field visit to war-torn Angola , where the agency's projects are helping over one million former soldiers, internally displaced persons and refugees rebuild their lives and their country.

“I hope my own experience with Sao Paolo and AC Milan can inspire hungry children to believe they can overcome the odds and lead a normal life,” said Kaká.

When Kaká left his native Sao Paolo in July 2003 to join Italian giants AC Milan in Serie A, one of the world's most competitive championships, few people outside of his native Brazil had heard of the promising young soccer talent.

Over the next 12 months, however, Kaká inspired Milan to the Serie A title. In 30 league matches, he scored 10 goals and orchestrated his side's midfield with a skill that belied his youth and brought comparisons with all-time great Michel Platini of France .

Kaká is the youngest among several international sports stars who are donating their time and celebrity status to help WFP defeat global hunger. Other sportsmen supporting the agency include the world's fastest man over 26 miles, marathon record holder Paul Tergat of Kenya, cricket's record breaking wicket-taker Muttiah Muralitharan from Sri Lanka and former Rugby World Cup winning captains Nick Farr-Jones and David Kirk.


Kaká: Profile

  • Ricardo Izecson dos Santos Leite, alias Kaká, was born in Brasilia on 22 April 1982 . By the time his family moved to Sao Paolo, seven-year-old Kaká's soccer talent was already shining brightly and, within a few years, he had earned a place at Sao Paolo Futebole Clube's celebrated soccer academy.

    Unlike many Brazilian soccer players, Kaká comes from a relatively affluent background. But, as a junior player for Sao Paolo FC, he trained daily with undernourished soccer talents who were born in the city's poorer urban districts.

  • In September 2000, a swimming pool accident left Kaká with a fracture of the sixth vertebra and almost halted his promising career. Today, when Kaká scores a goal, he still raises his eyes to the sky in memory of a miraculous recovery.

  • On February 1, 2001 , Kaká made his senior debut for Sao Paolo FC as a substitute against Botafogo. Within weeks, the 18-year-old's skill was headline news after he scored two goals in two minutes. At the end of the season, he was named most promising player in the league.

  • In January 2002, Kaká made his debut for five-times World Champions Brazil. His performances sealed a place in Brazil 's squad for the 2002 World Cup in South Korea/Japan, where he played for 25 minutes against Costa Rica and won a World Cup winner's medal at the age of 20.
  • Within a year, Kaká had signed for Italian giants AC Milan. He had first caught the eye of Milan 's scouting network playing for Brazil Under-17s at the World Championships; former Milan player Leonardo then worked behind the scenes to pathe the way for Kaká's move to Italy .


  • Italy's Serie A is one of the world's most competitive soccer leagues and former greats like Frenchmen Zinedine Zidane and Brazilean Falcao each took at least a season to settle. Many expected Milan to loan Kaká to a Serie B side to gain experience, but he immediately showed a maturity beyond his years playing in the pivotal playmaker role. His artistry and breathtaking goals helped win the Serie A championship in his first season.
  • Kaká won the hearts and minds of Milan 's supporters by winning the man of the match award in his first derby against arch-rivals Inter Milan. AC Milan recently extended his contract until 2009.
  • Kaká's talent and looks have become a marketer's dream. He models Armani jeans in Italy while Adidas are marketing him as their football face in South America .

  • Kaká's father Bosco is a civil engineer, while his mother Simone is a teacher. Younger brother Rodrigois is also a footballer with Sao Paolo Football Club and responsible for coining the nickname Kaká.

     


  • Contact WFP

    For more information please contact:

    Vichi De Marchi
    WFP/Rome
    Tel. +39-06-65132628
    Mob. +39-348 0517605

    Chris Endean
    WFP/Rome
    Tel. +39-06-65132628
    Mob. +39-348-155 7630

    Alejandro Chicheri
    WFP/Latin America
    Tel. +507-3173934
    Mob. +507-6750617

    Gregory Barrow
    WFP/London
    Tel. +44-20-75929292
    Mob. +44-7968-008474

    Christiane Berthiaume
    WFP/Geneva
    Tel. +41-22-9178564
    Mob. +41-79-2857304

    Trevor Rowe
    WFP/NY
    Tel. +1-212-9635196
    Mob. +1-646-8241112

    Jordan Dey
    WFP/Washington
    Tel. +1-202-6530010 ext. 1149
    Mob. +1-202-4223383